Sponsorship Canada - Sponsorship, Naming Rights and Marketing Partnerships

October 27, 2021 Professional basketball is coming to Montreal. The Canadian Elite Basketball League (CEBL) announced Wednesday that the Montreal Alliance is being added as its ninth franchise and will begin play in 2022 at Verdun Auditorium. “Montreal has evolved into one of the strongest regions for basketball in the country, and we are very excited to fuel that growth by bringing a pro franchise to the city,” said Mike Morreale, Commissioner and Chief Executive Officer of