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Huer® Candy is Making Pickleball a Little Sweeter

Prominent Canadian candy manufacturer Huer Foods Inc. has announced a two-year partnership with Pickleball Canada. The collaboration aims to bring joy to players and fans by promoting the sport in a fun and inclusive manner. Huer and Pickleball Canada plan to attract new players through influencer campaigns, engaging social and digital initiatives, exclusive Huer Pickleball Club merchandise, and grassroots activations at the 2024 Pickleball Canada Regional and National Championships.

With over 1.37 million Canadians participating in pickleball monthly, the partnership seeks to leverage the sport's popularity, particularly among younger adults aged 18 to 34. Huer Foods aims to contribute to Canadians' happiness by combining the enjoyment of pickleball with their delicious candy products!

For more details on the partnership, please see the following release:

For more information or to explore partnership opportunities with Pickleball Canada, please contact:

Dane Gomez

C: 647-784-4112


Pickleball Canada is the national sport organization that governs, promotes, and leads the development of pickleball in Canada. Its mission is to assist and promote the growth of pickleball as a sport for all levels and ages. Pickleball is the fastest growing sport in North America, with over 1 million Canadians playing. To learn more, go to


Founded in 2006, as part of the XMC Group of Companies, Sponsorship Canada, a division of REVXM-Immediate Productions, is a leader in sponsorship asset evaluation, naming rights strategy as well as revenue generation for venues, events and properties. We have represented cities, municipalities, not for profit charities, sports and entertainment properties and venues in naming rights and partnership deals totalling over $500M in revenue, over the last 15 years+. To learn more go to:


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