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Sponsorship Canada is Hiring - Join Our Team!

COMPANY: Sponsorship Canada

POSITION: Assistant Manager, Partnerships

REPORTS TO: Dane Gomez – Business Director, Partnerships

LOCATION: Toronto, Ontario


SPONSORSHIP CANADA is an operating division of REVXM Inc, a subsidiary of the XMC Group of Companies. We are Canada’s leading experts at providing sponsorship and naming rights valuation intelligence to properties seeking to generate new revenue streams. We passionately believe in the power and business building benefit that sponsorship and naming rights partnerships can deliver for our clients. We are an exceptional team that is committed to creating sponsorship sales strategies and solutions in collaboration with our business partners.


  • Valuation

  • Strategy

  • Asset Ideation and Creation

  • Pipeline Generation and Sales

WE ARE TRUSTED BUSINESS PARTNERS. Since our inception, the founders and principals have been driven to work as valued business development partners with our clients. Our team of sales professionals has provided naming rights counsel, sponsorship sales, and valuation services for some of Canada’s largest sports, arts, cultural, philanthropic, and entertainment properties. Recent success includes the 16-year $20M+ naming agreement for the new Massey Hall/Allied Music Centre.


How We Work:

  • An entrepreneurial organization that is inspired by curiosity and creativity but is driven by results. We provide the opportunity to continuously innovate and improve in an inclusive, collaborative, fast-paced, flexible, and high-trust culture.

What We Value:

  • Bold, creative, and innovative client-focused growth initiatives with a commitment to exceed expectations and deliver results.

Our Work Environment:

  • A diverse, safe, positive, and casual atmosphere where people are professional and passionate about their work. This is a proud and committed team who are recognized for their contributions, where constant learning is encouraged, and where success is celebrated. We have fun getting our work done.


Reporting to the business leader, the individual will have accountability and responsibility for most aspects of the sales function including lead generation, outreach, pipeline management, client presentation, and execution. This role is responsible for developing and driving strategic partnerships with sports, entertainment, and cultural properties, generating new revenue streams, and fully leveraging the brand equity of clients through sponsorship opportunities while promoting Sponsorship Canada as a partner of choice. The Assistant Manager will be active on all day-to-day external 3rd party sales, negotiations, and agreement preparation as well as oversee and guide the Associate, Partnerships.

In addition to operating at a strategic level, your key focus will be lead generation and creating sales opportunities for our external properties. This person will be an active member of a close-knit team and work closely with all functions of the business.

You are comfortable operating in an entrepreneurial organization where you will have significant influence on the future success of the business. You are a top performer in your current role and have a proven track record of developing new business and partnerships. You are recognized for connecting key brands to properties that advance business objectives and you already have nurtured strong industry connections. Your energy and enthusiasm are infectious. People enjoy being around you because you are friendly, confident, and approachable. You possess a unique blend of technical sales skills, innovation, business savvy, creativity, superior relationship building skills with a proven track record for creating sales opportunities.


  • Minimum 3 to 5 years of progressive sponsorship sales and partnership experience gained primarily with a business involved in sponsorship, national sports, arts and culture, or entertainment properties.

  • Undergraduate degree or diploma, preferably in Business Administration, Sports Management, or a related field.

  • Proven new business development, partnership sales, and customer service expertise in the sponsorship and/or properties space. You have the ability to hit the ground running and aggressively increase revenue while developing strong win-win relationships.

  • Solid experience and knowledge of the Canadian sponsorship landscape and the leading businesses in each vertical. You have key contacts and/or relationships with key decision-makers at Canadian organizations that are currently worldwide sponsors, national partners, official supporters, or suppliers to sport/entertainment in Canada.

  • A digger and a driver. Competitive and goal-oriented, sets high standards and is driven to achieve results.

  • Polished and advanced verbal, written, and presentation skills.

  • Exceptional communication skills to represent the brand, properties, and growth potential of our partners.

  • Understand the value of being a good listener and are highly effective in a role requiring strong influence, negotiation, and presentation skills. You engage people with a genuine point of view and are convincing from start to finish.

  • Relate well to a wide range of people. You have excellent relationship building skills and can leverage your network and reputation in support of the organization’s objectives.

  • Collaborate effectively at all levels of the organization.

  • Entrepreneurial and resourceful.

  • Confident, motivated, goal-oriented, and persistent. You have strength of character and commitment to the highest standards of professional work ethics and integrity, which instills trust both internally and externally.

  • A passionate and inspiring colleague who can infuse spirit and works well in an environment that encourages others to achieve outstanding results.

  • You have the energy and passion to invest what it takes to deliver, day in and day out.

  • Self-starter and results-oriented. You must LOVE to sell!

For more information or to apply, please contact Dane Gomez at:

SUBMISSION DEADLINE: Thursday, February 29, 2024, by 5:00PM EST

We thank all interested applicants; however, only those under consideration will be contacted. In accordance with the Accessibility for Ontarians with Disabilities Act, Sponsorship Canada will provide reasonable accommodation to employees and prospective employees to the point of undue hardship upon request and as required in respect of the individual’s particular restrictions and limitations. If you require a specific accommodation because of a disability or a medical need, please advise us in your application. Reference checks may be required.


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